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Business Information

Your name

Your email

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Company/Organization Details

What is your company/organization/product name?

What sets your company apart from others?

What services or products does your company provide?

Why should I choose your company over your competitors?

How long has your company been in business?

What are the strengths and weaknesses of your company?

Where do you see your company in 5 years? 10 years? 50 years?

Who is your main competitor(s)?

What motivated you to start this business/organization?

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Branding

If you had to describe your company/organization in one word or sentence, what would it be? why?

If your customers had to describe your company/organization in one word or sentence, what would it be? why?

Do you have a current logo?

(If yes to above) What elements from your previous logo would you like to retain?

What is the reason for modifying or redesigning your logo? And how old is the current logo?

What is the positioning or mission statement of your company?

Does your company have a tagline or slogan that should be included with the logo?

What do you hope your company can be known for?

Why does your company use or want to use the colours, fonts, etc. that is does?

What secondary elements MUST be developed? (if any) - icons, illustrations, photos etc

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Design Preferences

What do you want in the Logo? (wordmark, tagline, images)

Where will the logo be primarily used?

In your opinion, what defines a well-designed logo?

What is your preference in reference to icons, typography, spokespeople (characters), etc.?

What restrictions, if any, might there be on the logo?

What words or icons must be included in the logo?

What elements must not be represented with the brand?

What words would you use to describe the brand direction you want to pursue?

What logos do you like and why?

What logos do you dislike and why?

Do you work with specific tools or equipment?

What are the likely occasions in which this logo will be used?

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Target Audience

Who is the primary target audience? (who is most likely to use your services/product?)

Who currently uses your product the most?

If there are multiple markets your product or services belongs to; please list.

Are you pleased with the range of people your company serves?

Are you looking to expand, modify, or completely change your target audience? or will it remain the same?

How do you plan to focus on your target audience?

What are your main forms of advertising?

How do most customers find out about your company?

Which gender are you targeting?

Where do most of your customers live?

What is the average income level of your target audience?

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